Premium names are perfect for businesses and usually add instant recognition to your business or website. Due to the keyword-richness, premium names have high SEO(Search Engine Optimization) capability. This helps them to have high visibility in most search engines and is know to have more organic traffic.
Premium names that are exact keyword matches becomes an instant online brand that is easily recognizable, understood and found. This saves both time and money from the marketing of the website.
Premium domain names are also known to increase in value with age as well which can be later sold for a good fortune.